Photographs of 100,000 youngsters who go missing each year in Britain are to be screened in GP surgeries, it has been announced.
More than a million people will view the images and information each month in a bid to help track down the lost children.
The move is a partnership between campaigning group Parents and Abducted Children Together (Pact), and the Police National Missing Persons Bureau.
Electronic Health Media (EHM), which supplies TV to more than 120 hospitals and surgeries, has agreed to screen the short bulletins.
Speaking at the launch of Missing Children TV, Metropolitan Police Deputy Assistant Commissioner Richard Bryant said: "We know that when a child goes missing it's critical.
"The use of technology is key, and the technology behind this launch is part of that. Anything we can do to make our kids safer is really important and valuable."
Pact founder Lady Catherine Meyer added: "To understand the scale of the problem, we have produced a report, entitled Every Five Minutes.
"The title reflects that every five minutes a child goes missing in the UK, and this is really appalling.
"Now we have a new avenue which is going to reach more than one million people a month."
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