Danny Boyle's tribute to the NHS during his London 2012 Olympic Games opening ceremony extravaganza has done little to raise the spirits of healthcare workers, it is claimed.
Dr Laurence Buckman, Chair of the British Medical Association's (BMA) GP Committee, said he was "surprised" at the inclusion of the NHS in the event, but said it was a "nice gesture" by Boyle.
"The NHS has been portrayed as a much loved institution and as one of the things that defines Britain," said Dr Buckman.
"I must say I was surprised at the NHS tribute during the opening ceremony as it has nothing to do with the Olympics but it just shows how synonymous it is with Britain.
"While I was pleased with the reference to the NHS, it has done nothing to change the perception of the health service among the public nor has it raised the morale of NHS workers.
"I'm afraid the people working in the health service have seen it all before."
An estimated one billion people watch the 2012 Olympic Games come alive in London, where around 600 nurses and other healthcare workers featured.
Three hundred illuminated hospital beds spelt out the words 'NHS' and 'GOSH' (Great Ormond Street Hospital) to celebrate the work NHS employees.
Jane Collins, Chief Executive at Great Ormond Street, said it was a "wonderful honour" for the hospital to be included in the event.